LeEco Le Max

LeEco (formerly Letv) has launched Le Max, its flagship smartphone today at an event in New Delhi, India. It boasts a full metal unibody design. It is powered by Qualcomm Snapdragon 810 Octa-Core processor with Adreno 430 GPU and packs a 6.33-inch (2560*1440) QHD bezel less display.

It has 4GB of DDR4 RAM and 64GB/128GB of internal storage and runs on EUI 5.5 based on Android Lollipop. In the photography front it uses a 21-megapixel rear camera, PDAF, 4K videos recording support with dual-tone LED flash  and a 4-megapixel front-facing camera. It features a Fingerprint Sensor on the back, LeHiFi Chip, Wireless HDMI, USB and C port.


This is a Dual-SIM handset with 4G LTE, 3G HSPA+, Wi-Fi (2.4/5 GHz), Bluetooth 4.1, GPS and NFC.support and gets power from a 3400 mAh battery with fast charging support.

The LeEco Max comes in Silver (64GB storage) and Gold (128GB stoarge) variants and is priced at 32,999 and 36,999 respectively and will be available form Flipkart starting from February 16.

LeEco (formerly Letv) has today launched its much awaited smartphine Le 1s at an event in New Delhi. India. It sports an Octa-Core MediaTek Helio X10 SoC clocked at 2.2 GHz with PowerVR G6200 GPU.
LeEco Le 1s

The LeEco boasts a full-metal body. It has a 5.5-inch Full HD (1080*1920 pixels) display which boasts a PPI of 403 and 3GB LPDDR3 RAM along with 32GB onboard storage. It runs on Android 5.1 Lollipop with Company's own EUI 5.5. On the photography front it has 13-megapixel rear camera, ISOCELL sensor, Phase Detection Auto Focus (PDAF), 4K video recording with LED flash and a 5-megapixel front-facing camera. This handset has USB Type-C port and 3000 mAh battery.


LeEco Le 1s

It has Dolby Audio technology for enhanced audio experience and an IR sensor. This handset has Dual-SIM slots with 4G LTE, 3G HSPA+, Wi-Fi 802.11 ac/a/b/g/n, Bluetooth 4.0 and GPS.

The LeEco Le 1s comes in Gold color and is priced at Rs. 10,999. It is exclusively available from Flipkart. Registrations for the sales begin from today and first sale will be held on February 2nd.  

Chinese Internet Giant and one of the popular smartphone brand in China has announced that it is re-branding the company name as LeEco. The company has also unveiled a new logo at the event.
Le Eco

Originally founded in 2004 as a video website, LeEco has now become a major name in many technology based products, it offers Internet TV, Online media streaming, smart gadgets and e-commerce and many other services.

Regarding LeEco's strategic goal of globalization, VP of Strategy,  Ablikim Ablimit said:

The word “TV” has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured “eco world” integrating Platform, Content, Device and Application. After the full
implementation of LeEco’s seven sub-ecosystems in 2015, LeEco’s strategic focus in 2016 will be on globalization,
global open ecosystem, and achieving perfect synergy among the sub-ecosystems. LeEco’s strategic goal of globalization is to not only make its
products available in major global markets but also bring it's entire ecosystem to major regions and countries of the world, and provide the ultimate experience and superior value to users in those countries and regions. LeEco's strategic priorities in this regard are countries and regions with huge potential for breakthrough innovation or with high- speed growth such as the U.S. and India."

LeEco will enter into Indian Market on January 20th, 2016 by launching the Le Max and Le1s smartphones.

Ujjwal Kumar

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