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February 20, 2016
Ringing Bells has finally closed the Registrations for Freedom 251 dubbed as World’s Cheapest smartphone.
The company has announced that it has received over 6 Crore (60 million) registrations in just two days of opening pre-orders.


Ashok Chada, President at Ringing Bells told IANS
“The Pre-booking numbers we received are sheer humongous. I am happy that so many Indians have responded to our “Make in India’ smartphone call. Now the onus is on us to deliver on the promise and I am hopeful that we will be able to start delivery latest by April 10 and finish well before the June 30 deadline.’’

The company created a lot of buzz around India about the pricing of this handset and its Scam, as we have reported yesterday. BJP MP Kirit Somaiya even called it as a Scam.

Now the company has answered some question what India is asking about this  handset like,
1. How Ringing Bells is selling a smartphone worth Rs. 2700 at a price of just Rs. 251?
The company is planning to recover the remaining amount through reduction in duties, innovative marketing, selling the handset online and more.

2. How is Indian government partnering with a company with no proven track record ?
The Indian Government is not partnering with the company (Ringing Bells Pvt. Ltd).

3. Why has Freedom 251 got Adcom branding on the front panel? Is it being manufactured by Adcom? And why was the branding covered by a whitener? How did the company fringe into other company products for that?
We just wanted to show a sample/prototype of what the handset will look like. This is not the final piece. Hence we obviously wanted to provide “Made in India” handsets as that is the core of our vision.
We did a quick and intensive search and located the components but re the Touch Plate, we faced a problem in view of the fragile nature in addition to the scratch-proof requirements of the piece.
ADCOM is an Indian Company and we were able to source from them. You may speak to Mr. Sanjiv Bhatia – the Director of ADCOM and he would confirm the true version to you.

4. The phone is not listed on the BIS certification page, why is this?
Application is under filling and we expect to have the Certification in hand well before delivery commences.

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February 19, 2016

Ringing Bells, an Indian smartphone manufacturer based in Noida launched the Freedom 251, which is being called the World’s cheapest smartphone is being offered by the company at dirt-cheap price of Rs. 251. The booking started yesterday and as per the company, the website received 6 Lac hits per second.


Everyone is right now ignited with the news of Freedom 251 and its price, as many peoples are attempting to book the smartphone. We tried to analyze the truth logic behind Freedom 251 and try to know whether it is a scam or the company is right and not making all the peoples fool!
At the launch event the sample unit of Freedom 251 was reviewed by Hindustan Times, and they Found that it’s a rebranded unit of Adcom Ikon 4 that was launched 2 years Ago by Adcom, a Delhi based gadgets and electronic products importer. The Adcom logo was hidden by a whitener, No genuine company shall do that…


Even according to Indian Cellular Association (ICA)  no company can sell such a smartphone below Rs. 2700, even after all discount factors. “For your kind information, the bill of material value for a product like this when sourced from the cheapest supply chain costs approximately Rs. 2700 (40 $)”, said ICA President.

Let's take a look at the specs of this smartphone, it has a 4-inch display, powered by a 1.3GHz quad core MediaTek processor and 1GB RAM, 8GB internal storage; if you will only buy a touch display for such a smartphone  it will cost more than 251 Ruppes, So it is clear that the individual cost of each component will be far more than Rs. 251. Now the company itself is not officially approved  by Indian Government, the company is not listed under Bureau of Indian standards (BIS), which means that they are not certified to sell any products in India. That is a major red alert which indicates that the company is scam.

Now. if Ringing Bells receives 1 Crore orders for the Freedom 251 then they make 251 Crore Rupees and if it is a scam and none of the buyers get it then it is very likely that many peoples will not even ask for a refund as it is just a matter of Rs. 251.


Even the company’s website is not well maintained as Freedom is taking even half orders as you can see above in the image.
Only time will tell about the truth, the company is a scam? Or they are right, which would be revealed on June 30th, when Ringing Bells will deliver the first batch of the Freedom 251 handsets.


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February 18, 2016

Bookings for the World’s Cheapest smartphone Freedom 251 have been paused due to inescapable demand of the handset. The company’s web servers have been overloaded due to the high demand. Company says that the registration process will resume in 24 hours.

“We have received approx. 6 lacs hits per second as a result of your kind overwhelming response, servers are over loaded.” Read below:

Dear friends we are very grateful for your enormous response and your kind patronage and would submit that as of now we have received approx. 6 lacs hits per second as a result of your kind overwhelming response, servers are over loaded. We humbly submit that we are therefore taking a pause and upgrading the service and will revert within or before 24 hours.



To recall the Freedom 251 is World’s cheapest smartphone, which costs only Rs. 251 ($3.66). Looking at the price point it is obvious that many peoples should have tried to buy the smartphone, and why they will not buy this one.. Well priced at only Rs. 251 it packs bunch of specs such as it packs a 4-inch display, is powered by 1.3 GHz quad-core MediaTek processor and supports 3G.

Full details of this smartphone can be read here.


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February 17, 2016
As promised, Ringing Bells has launched the Freedom 251, World's cheapest smartphone priced at Rs. 251. Freedom 251 packs a 1.3 GHz quad-core processor, 3.2MP rear camera and 3G Support.

It has a 4-inch qHD IPS Display, there is 3.2- megapixel Auto-Focus rear camera, 0.3-megapixel VGA Fixed Focus front-facing camera and runs on Android 5.1 (Lollipop). It has 1GB RAM and 8GB internal storage that is expandable up to 32GB with microSD card.


Connectivity features are 3G, WiFi 802.11 b/g/n, Bluetooth and GPS support and gets power from 1450 mAh battery.

The company claims that it has over 650 service-centers across India and the handset comes with 1-year warranty. The Ringing Bells Freedom 251 comes in White color and is priced at Only Rs.251.

We are not sure how the company will sell this handset at this price point, probably they will charge for shipping or they are buying outdated hardware. The smartphone will be officially launched at an event in Delhi later today.


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February 16, 2016
Ringing Bells, a Indian Smartphone maker will be launching the cheapest smartphone in India priced under 500 Rupees tomorrow. It will be called Freedom 251, the company has already launched a 4G enabled smartphone dubbed as Smart 101 that is available for purchase with a price tag of Rs. 2999.

Ringing-bell-Freedom-251-Launch


This smartphone will be revealed tomorrow by Manohar Parrikar, Union Defense  Minister. Ringing Bells was founded in 2015 and is based in Noida, as mentioned above the company has recently launched cheapest 4G smartphone in India Ringing Bells 101. The company says that “Freedom 251” launch is in line with PM Narendra Modi’s vision for “empowering India to the last person, transforming India’s growth story”.

The company will first begin assembling their handsets in Phase-1 and aims at full indigenous development of the feature-rich smartphones.

The company did not shared any information about manufacturing, products and pricing. India recently became 2nd smartphone market in world leaving behind China.

In last few months the country has seen national and International brands including Xiaomi, Motorola, Micromax, Gionee and other companies  committing assembling of their smartphones in India under the ‘’Make in India’’ initiative


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February 14, 2016

Ringing Bells Pvt. Ltd. Is a new company who has entered in Indian market with the launch of Smart 101 smartphone. This handset packs a lot of features and specs for the price it will be sold. It is packed with a 5-inch (960*480 pixels) qHD IPS display with 4G LTE and 1GB RAM and is priced at Rs. 2,999.



The Ringing Bells 101 is powered by a 1.3 GHz Quad-Core processor with 1GB DDR3 RAM and 8GB expandable storage. There is an 8MP rear camera with LED Flash and a 3.2MP front-facing camera, rear camera can record videos at Full HD resolution. It has a 2800 mAh battery with 10H of talktime and 300H of standby time. This is dual SIM smartphone with 4G LTE, 3G, WiFi 802 b/g/n, FM Radio, Bluetooth 4.0, GPS and micro USB 2.0. The handset is 8.0mm thick and weight with battery is 125g.


The Ringing Bells 101 smartphone comes in Black color and is availble via flash sales priced at Rs. 2999.

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Ujjwal Kumar

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